Persistent Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!

See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have?

He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there".

Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See the problem wasn't that my friend couldn't do the work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him!

So I suggested to him that he place a very small ad in the newspaper around the surrounding area. It turned out that he had already tried an ad in the paper but, he had placed a one time ad almost the size of the whole newspaper and hardly got any business out of it. Which never mind cost him a fortune.

I explained to him that persistence is the key, yes a lot of people will see the ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for the rest of the year!

So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale.

21 times Martin???

Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable.

It's all about getting into your prospects sub-conscious and staying there until they are ready to buy!

So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistent advertising!

Paper and Printing: The Link

When you say printing, the first thing that will come to your mind is paper. This is because paper is the most used material for printing. Another reason is that prints are very good when done on paper.

There are several types of paper available in the market these days. They come in different weights, sizes and thickness.

Inkjet paper, for one, is good for external communications that give emphasis on the aesthetic side of paper. It is made especially for inkjet printers.

Another type is the laser paper. This type maximizes the quality of print and color applications.

Carbon paper, on the other hand, is a carbon-coated paper designed for typewriter and handwriting.

We also have photo papers. These papers are coated in glossy or mat finish to create high-quality images. They are fast drying, smear-resistant and do not easily fade.

Paper industry also manufactures what is called as the executive paper. They come in wove, laid, contour and with or without watermark.

Recycled paper is made of 100% recycled material. Recycling paper does not entail the usual tedious process of making paper. Aside from that, this process does not harm the environment.

Colored paper is also another type. To add visual impact to the material, colors are added. These colors come in a great variety to blend every concept and design.

When it comes to laser application and other copying purposes, copier paper will come to the rescue. This paper runs well with the machine. However, this may not be good for aesthetic purposes.

Finally, we have the multi-purpose paper. It can be used for laser and inkjet printers. Also, it can be used for mono or colour copiers even as paper fax machines.

With the demands of the complex world, we have to finish every thing in our deadliest deadline or perhaps earlier than that. We also have to cope with our business as well as our personal needs. We have to be ready with our papers. We can lose too much without papers around.

Paper, Grain and Printing Matters

The direction of the paper’s grain plays a significant role in your printing project. The proper use of the paper direction will ensure the quality of your printing job. It will also ensure the resilience and artistic side of your project. To bring out the best in your printing job, you must be able to determine which part of the paper is printable and in what direction.

Grain direction comes in two types, the grain long and the short grain. The first type refers to the grain direction of the paper that runs in same direction as the longest border. Short grain, on the other hand, refers to the grain direction of the paper that runs in same direction as the shortest border.

In deciding which grain direction to use, consider the type of printing product. When using full color digital printing, use the grain long direction to reduce stretching of paper during the printing process. It will also augment the visual effect of colors.

Grain direction is also vital when it comes to finishing processes. Printing processes such as scoring and folding need to use the suitable grain direction in order to have a durable product. Scoring and folding paper against the grain will strengthen your printing end products.

Printed items such as business cards, postcards, posters, letterheads, stickers and the likes will be enhanced by printing in the long grain. This is because long grain gives stability. It will preclude them from dripping or buckling.

When it comes to labels, cd/dvd covers, pocket folders and other printed items that use heavy ink coverage, short grain must be used. This is because short grain makes folding and scoring smooth. It also reduces the chance of cracking of the items due to the heavy ink.

Now you know what grain direction redounds to your greatest advantage. Seize the opportunity because that will lead you to having quality printed materials. Believe me, it can make a difference!

Packaging Directory Caters to Varied Packaging Needs

Packaging needs are varied from the bubble packing of medicines to the huge crates for packing heavy machinery and other bulky items (some of which might just be fastened together with wires during shorter transit). A packaging directory could help manufacturers and businesses to find just the right packaging to meet their requirements. Packaging serves not only packing needs intended to make transporting easy. It can provide sales appeal and product security from tampering. Some solutions might be better at catering to these diverse needs of packaging, compared to others. A packaging directory can help you browse through the choices and select what is suited to your products, and what is appealing to you. A packaging directory lists suppliers of packaging materials and products, packaging machine and contract packaging services. Packaging Materials Plastics is a major packing material in today's world. Paperboard is another major material. Wood, nettings and foam are examples of other kinds of materias used in packaging. Packaging Products The following sample list of packaging categories can provide an idea of their variety.

• Plastic Bin boxes
• Corrugated boxes
• Cardboard boxes
• Bubble bags
• Corrugated mailers
• File boxes
• Edge protectors
• Soap dispensers
• Standard packaging labels
• Mailing envelopes
• Shopping bags
• Kraft paper rolls
• Polybags
• Can liners
• Cargo boxes
• Shrink film
• Tapes of different kinds

The sample list above would begin to give you an idea of the varied packing needs and solutions. Many of these need supporting equipment like simple or complex packing machinery, supplies such as staples and glue, and operating tools like knives, heat sealers. Packaging Equipment Blister, skin and vacuum machines provide a modern packaging solution catering to safety, security and marketing appeal requirements. Other machineries include cartoning machines, feeding and placing machines, sealing machines, wrapping machines, capping machines and so on. Contract Packaging Services Where your packaging requirements are too small to justify investing in expensive packaging facilities, you can go in for contract packaging solutions. The contract packaging companies have specialized equipment and experienced personnel. They can help even bigger companies for extra packaging requirements during seasonal peaks, or for test marketing purposes. Some contract packaging companies might focus on special solutions such as shrink film packaging. Packaging Directory Organization The task of a packaging directory publisher is to arrange the wide variety of resources and suppliers in a manner that is easy and intuitive to find. There would typically be a search box, listings of major categories, supported by listing of sub categories under each (and sub sub categories). The suppliers might be listed at this bottom level of each sub (or sub sub) category. Conclusion Packaging solutions involve packaging materials, products, equipment and incidental supplies. Contract packaging services are also available in the market where you do not want to set up (or expand) your own packaging facilities. A good packaging directory has to organize listing and navigation in a way that makes it easy to find what users want among all this variety. This is typically done by listing major categories first, then sub categories under each major category and probably sub sub categories under each sub category. Suppliers might be listed only under this bottom sub sub category.

Make Money with Your Brochures

When a man or business wishes to push a product or service they turn to advertising. Advertising is essential to nearly every business today. But market conditions have changed and modern times demand modern methods. Thousands of dollars are spent each year in publicity and enormous salaries are paid to trained specialists to direct the expenditure of these fortunes. Gone are the days when one can obtain money with little effort and expenditure. There are just many competitors in the market and the one with the cleverest brain and bank account gets ahead first.

With greater competition comes the greater demand for advertising. When you get into a market that is already filled with a lot of businesses like you, you should do a lot of marketing to put your business in the front. Likewise, when you enter a market in which you stand alone you should still advertise to let your prospects know that you are ready to meet their needs.

If you intend to use brochures to advertise your products or services, you have to make sure that they effectively present what you have to offer. It should not be so fierce and aggressive but it should be neat and simple yet stunning and pleasing to look at. Although having a flashy, outrageous and very costly brochure is declining for smaller business, large and expensive companies continue to get more elaborate, bigger and more costly brochures.

The brochure should speak to your audience when you are not there. Are they able to send a clear message to the reader? Are they conveying a professional image? Are they prompting a call to action or encouraging a reader to call for more information? If done right, your brochure can be a great investment for your company. If your business card is important as it introduces yourself to your potential customer, your brochure introduces the entire company. Oftentimes, it is your brochure that the customer comes in contact with before calling your company. Thus, it is exceedingly important that your brochure is able to make a great impression for your business. Keep in mind though that if you start creating your brochures, do it right. Do not do it half-heartedly and do not stop before the battle is half-fought.

Remember that every company strives for customer satisfaction, efficiency and increased profitability. And the business that has the right advertising materials has a certain edge - the products seem better, the people brighter and the service more impressive. So if you want to revolutionize the way you do business, create advertising materials that can give you a good image and market your business even if you are not there.

Make Money Online through Advertising

You don't need to have a full time ecommerce business to earn a little extra money through your website. You don't even need to be there all the time. All you need to do is wait for the day your advertisers will pay you.

However, this is not as easy as it seems. You can't expect to just make a website and watch the money roll in. You have to exert first the effort to make the site popular and produce a huge traffic flow.

Advertisers would only post their banners and ads on sites where they know there are many people who will see them.  The more traffic and visitors you have the likely the chance that advertisers will want their ads on your site.

You can also have pay-per-click advertising in your site. As each visitor clicks on an ad, the advertiser will pay you for those redirects. Google's Adsense and Yahoo's Search marketing are some of those that offer this performance based marketing strategies.

They can provide a way to make money online by simply placing ads on your site. These ads are also links to the sites of the advertisers. The advertisers pay Google and Yahoo for every clicks done to their links and in return you get paid by these search engines if those clicks were done on your site.

The best way to make a better profit is to ensure that there are lots of people who will click on those links. Make sure that your site gets many visitors by making your site informative as well as entertaining. Your site must concentrate on a certain niche so that you can laser-target your market.

Logo Facts

What makes one logo better than another?

Simplicity.

A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.

Why do you need a logo?

In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement.

A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.

How does your current logo stack up?

Run down this logo quick test:
• Does the logo have immediate impact?
• Is it good to look at?
• Is it distinctive?
• Does it create or evoke a positive image?
• Does it accurately represent the organization or business?
• Is it straightforward?
• Is it comprehensible?
• Is it memorable?
• Is it flexible?
• Does it copy well?
• Will it hold up to both large and small scale use?
• Will it wear well over time?
• Will you be proud to use it?

Looking For The Right Advertising Business Opportunity

Both my mom and Eminem have told me that opportunity comes just once in a lifetime, yo.  As much as I think those two people are usually spot on, I have to say that I’m a little leery with this one.  Can it really be true that there are some other-wordly forces at play, ensuring that an opportunity really is offered just once?  Why would they do that?  The answer is they wouldn’t.  Either because they care so little whether someone has more than one opportunity or maybe just because they don’t exist.  Either way, my stance is that if you miss an opportunity, just relax and another should be along soon.  And if you want to get proactive about it, well that’s even better.  This isn’t to say that you should encourage your lethargy to take on a greater role than it already has.  No, that’s not the case at all.

Although, there is most certainly an endless supply of opportunity, you should always go ahead and take advantage if you can.  That’s why, contrary to what Mrs. Reagan would recommend, I say, “never say no!”  While this personal policy has certainly landed me in a couple of pickles that I would prefer I wouldn’t have been in, the final tally looks pretty good. 

Take advertising business opportunities, for example.  Many people tend to simply close up and tune out their attention when they are presented with an offer like, “Make a $1000 per week and just work part time!”  Why would you do that?  This is a business opportunity and while you may encounter that experience one or two times where you ended up paying a couple hundred bucks to get started and then never heard from your new employer again or maybe your identity was stolen and you lost thousands, you just never know when one will hit.  If that reminds you of a negative experience that you endured, know this, you’re a stronger person because of it.  Now pick yourself up, dust yourself off and take advantage, man, because advertising business opportunities may come several, several, several times in your lifetime, but this one’s sitting right in front of you, right now.

Effective Advertising Pointers

Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper. The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. Businesses cannot get away from the force of advertising. If they want to make their products known in the marketplace they have to use some form of advertisement. Advertising is being more and more known as a reasonable and desirable business force.

Let’s say you own a department store. The advertising manager of the store is like the managing editor of a daily newspaper with his group of reporters regularly bringing fresh matter to his desk and the different department heads acts as the reporters.

Take it on a Thursday or Friday, when the big Sunday advertisements are in process of construction, the scene is remarkably lively, and the man at the head of the advertising department has plenty occasions to exercise his ready cleverness and level-headedness. He must have very clear-cut and definite ideas as to what's what, and no matter what influence may be brought to bear upon him by the different managers the advertising manager must have a stamina to select what he considers the best and arrange the same as he thinks wise, while at the same time he must have sufficient tact and skill to do these things without hurting the feelings of buyers—who, after all, are the real powers in the department store.

The advertising manager soon knows the buyers. Of course, the manager has a pretty accurate knowledge of the products. He knows what the other stores are advertising. And he sees to it that the prices that go into print do not run higher than competing figures. Thus, every advertising manager should constantly study his market – which marketing material is best or which language is best – he should not shoot too high or too low. Likewise, his brain must constantly be devising new ideas and sales method to attract the public.

In choosing the right marketing material to use, the manager should consider their audience, their product and their budget. A good ad is very important but if its cost and design does not complement the product you might as well receive poor sales. For this reason, it is important to carefully consider how to design the material, what to include in it and how to print it. There are a lot of affordable printing techniques today. The method that you will choose will depend on the material that you will produce. Thus, carefully weigh your options.

Earn Extra Income Opportunity – Jump On The Advertising Campaign

With millions of blogs and web sites online, many people still miss out on the great online home business opportunity that it provides.

Advertising on the web has exploded over the last few years. People have begun to realize how many people surf the web, and how some well placed ads can help generate more income for them and give them the perfect earn extra income opportunity and the ability to work at home.

You can take advantage of this and make money online easily. All you need to have is a web site. You can get one for free and just add your own content. Anything that will interest people will do. Write your own articles on politics or any subject that interests you and it will be sure to interest like minded people.

You can also use this idea on your business web site. Next you need to find some ads. Google ads are great, and Yahoo has recently come out with their own ads too. They are free to ad to your web site and every time someone clicks on your ad, you will be paid money. How’s that for an earn extra income opportunity.

There are also several different click as you go ads available on the internet. Make sure you read what they’re offering you, and choose the one that will benefit you the most.

You can also advertise ad space on your web site. Some people might be willing to pay you some money monthly or yearly for ad space on your site. This is a great way to make money online and if successful this can provide the perfect internet based home business.

If you have one web site with google ads, the income may not seem very impressive at first, but multiply that income by several web sites, and suddenly you’re making some pretty decent extra money. And to top it all off, you get to work at home on something you enjoy.

Good deal, huh?

All you have to do now is work on your web site to develop your own internet based home business. It really is that easy and an excellent earn extra income opportunity.

Dramatic Advertising That Sells

Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car?  Probably not.  In fact, studies show that most of us notice the ads AFTER we have purchased our new car. 

Let's face it... consumers are emotionally driven.  They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase.  That's why we notice all of those ads after the fact!

Wise marketers make good use of this insightful knowledge.  Good advertisements get the benefits in front of the customers so vividly that they experience the benefits before they even buy the product.  Once they see themselve enjoying it, they've just "gotta have it!"

1  Make It Picture Perfect
Forget about your product or service for a minute and focus on the consumer.  What will he enjoy when he has dug out his money and taken home your product?  Put yourself in his shoes, and then describe the experience in vividly dramatic detail.

What does it feel like to be a stay-at-home mom and still be able to make money?  Describe the freedom, the confidence, the things she'll be able to afford.  Tell the story in bright words that compel the reader to enter and experience it for themselves.

You've caught them... hook line and sinker once they've experienced those feelings.  Chances are they've dreamed about them, and now the know they can fulfill the dream through your product or service.

2.  Throw In The Logic They'll Need to Justify Themselves Later.
You've probably met up with the "after the sale jitters."  You make the purchase, enjoy it for a day or two and then it hits home... you've got a payment to make and start wondering if you've made the right choice.

Sure, your customers will second guess themselves after they make the purchase too... that's why you need to supply the logic for the sale upfront - even though you know they buy for emotional satisfaction.

Let them know that it's a special, reduced price... if they buy it now.  That'll make them feel better about not waiting.

Tell them about other customers who are "glad they did" to make them feel like they aren't alone.  Others thought it was the thing to do too so it must have been.

Hey, the customer who enjoys the product, and can feel good about the purchase is one satisfied customer who'll do business with you again.  Take care to set your advertising campaign up for success.

Driving New Cars For Free: Is There A Catch?

Advertisers have seized upon a new way to get the word out about their products: slap their ads on your vehicle. Actually, this isn’t an entirely new way to promote products as it has been in the experimental stages for years in limited markets. Now, however, the practice has become so widespread that companies around the globe are doing it. Soon, many cars in Mexico and France along with vehicles on the streets of California, Florida, and elsewhere will be sporting ads pitching a variety of products. In some cases the advertisers will pay you a monthly rental fee to place ads on the car you already own, while in other cases you could find yourself behind the wheel of a brand new car.

When I first heard about this concept, I thought: what’s the catch? While every program is different and there are probably scammers mixed in with the legit companies, for the most part these “ads on wheels” or “rolling billboard” programs are on the up and up. You’ll have to check with the individual program for contractual details, but this is what I have found out about what some of them are offering:

Drivers must be of legal age, generally age 18 or above.

Drivers must reside in targeted countries with the U.S., Canada, France, the Philippines, Mexico, Japan, and Britain as being popular locations.

Drivers must do what they do best: drive, a lot! Yes, no letting your wheels stay put; you’ll be expected to put some serious miles on your car, especially around town where everyone can see and look at your ride.

In some cases, you can use your own car and get a monthly check. In other cases, you will be given a car for a certain period of time. In the latter situation, you may be responsible for gas, maintenance, and insurance, so make certain that what you get from the “rolling ads” is worth it to you.

So, who are some of the advertisers? Without specifying names, I have seen vehicles for a certain gecko insurance company, another for a big box retailer of consumer electronics equipment, while still another one for a local restaurant with it’s “can’t miss” repainted PT Cruiser. In addition, there are many other advertisers who see the value and uniqueness of the program and are joining in.

Yes, there are exaggerated claims of how much you could make each month or what type of car you might be getting. Sure, a Viper with ads would be cool, but can you afford the gas and the $3000 car insurance bill? Probably not. Therefore, do some “due diligence” to find out the plan that is right for you.

Rolling billboards are a novelty, one that many drivers will want in order to gain access to a new set of wheels or a repaint of their current ride. Still, for a lucky few, these types of programs will certainly help their cars get noticed. When the bill is being picked up by someone else, it could be a fun if not lucrative way to get around town.

Double Vision: Looking Back At A Commercial Icon

While many iconic images have been created as part of successful advertising campaigns, some icons have histories as exciting as the products they endorse. For example, did you know that the Doublemint Twins first appeared as only illustrations? They debuted in print advertising for the famous gum in 1939 to communicate its double benefits: a "double wrapped" wax-coated paper seal and a "double peppermint" distillation process used to produce a sweeter, smoother taste. These illustrated twins became the brand's signature and were drawn in ever-changing matching hats for car card and poster advertisements.

It wasn't until 1960 that the first live twins appeared in television commercials. They sang a catchy theme song that encouraged gum chewers to "double their pleasure" and "double their fun." New sets of twins were cast for commercials throughout the 1970s to 1990s and most recently reintroduced in 2005, as Wrigley continued to offer fun variations on the double theme.

Now there's another kind of twins associated with the 90-plus-year-old trademark minty taste: Doublemint Twins mints. Like the namesake gum, these mints offer "double good, double fun" but with a blend of two flavors in a single mint.

New television commercials build upon the brand's heritage of the campaign and the unique jingle but with an unexpected twist as viewers are introduced to a new set of twins-two very different people that are dressed alike as twins.

Consumer Psychology in the Industrial and Manufacturing Equipment Marketplace

People like a "special" price or exclusive offer directed only to them. Most Industrial and Manufacturing equipment buyers are seeking to be told that they are special.

Through a great deal of trial and error writing advertisements for Industrial and Manufacturing Equipment classifieds, I have learned to employ this technique to each and every classified and auction description I create.
Most successful online auction and classified listings are based on the element of exclusivity. First and foremost I almost always use a “special deal” offered only thought the channel I am using to market my equipment. It is important to stress that No outsider can participate and that the offer is only available if the buyer responds to the specific equipment listing where the savings or price point is offered.

Keeping with the same theme "FREE" is becoming an over used term on the web. While offering free shipping, free equipment installation or free support can be a useful technique in driving sales, it’s important not to over use the term. If you choose to use a "Free" offer of some kind it’s important to stress to you potential buyer why receiving the free service or ancillary product is so beneficial.

Remember that selling Industrial Equipment online is no different than selling any other product.  Those of us that endeavor to sell not only the highest quality products, but to understand the buying habits as well as the psychology of our consumers, will succeed where others fail.

Construction Directory - More Than a Listing of Products and Sellers

The top construction directories are not just helpful resources for the final consumer who might be trying to find where he can find different construction requirements near his location. Instead, they would be a major resource for industry players with coverage of news, best practices, forthcoming events, regulatory requirements and so on.

The directory section would typically list architects, engineers, manufacturers of construction supplies, real estate related service providers, construction software for different tasks and contractors undertaking different kinds of construction tasks.

The resources section could include different kinds of resources, as determined by the directory publishers. It could include industry news, industry related articles, forthcoming conferences and other events, materials & products information, associations and organizations, government regulations, training resources and career resources. There might also be forums for the construction community to exchange ideas and information.  

Construction Directory Proper Some directories might collect details of your requirements and then forward it to listed suppliers. Others might provide contact details in the directory itself. Even the directory section is a resource not only for final consumers looking for construction-related services but also for the industry players. For example, they can find freelance workers in different fields to help them complete their contract assignments. Directories typically list companies and professionals under major and minor categories. For example, under the major category Engineers, you can find sub categories like Civil Engineers, Land Surveyors, Environmental Engineers, Acoustical Engineers and so on. With a good construction directory, you could find suppliers for different requirements such as concrete, metals, wood, windows, furnishings, and all the other requirements at or near your location. Real estate related services typically include agents and brokers, appraisers, developers, investment trusts, mortgage lenders and so on. Construction software can be for estimating work, design and drawings, 3D projections, project management and other tasks where computer assistance could contribute significantly.

 The Resources Section Industry news could keep you updated about slowdowns in particular sectors, major new projects and other developments. Articles could illustrate and elaborate on best practices and case studies, for example. List of events could help you by opening up possibilities for increasing your business by taking part in a trade show, or updating your skills by participating in a seminar, etc. Technical resources like materials and product information, regulatory resources like environmental regulations, and documents like legal and contract forms are other industry resources that might be available in a construction directory.

Conclusion A good construction directory would not be merely a listing of suppliers of different construction products and services. Instead, it would be a great resource for the players in the construction industry; in addition to helping final consumers locate the products and services they are looking for. The resources section of a construction directory might include industry news and developments, best practice articles, forthcoming events like conferences, information on materials and products, regulatory information, different kinds of forms for quick preparation of construction related documents and so on.

Communicate With Full Color Business Cards

To get attention, you have to be different from all the rest. Just imagine this: so many business cards strewn all over your target client’s table and even the floor. And all of them have one thing in common- almost all the business cards are in black and white. Except for 2 or 3 business cards. These few business cards are printed with a smattering of color. Which do you think would be able to catch your target client’s attention?

It is a well known fact that color makes anything look better, especially if you use it in your marketing medium. Astute business owners know the power that color can provide your promotional tools. Rather than the standard black and white in your business cards, full color business cards look better and yes, even smarter. It draws your target client’s interest and helps them become aware of you and your business.

Full color business cards even ensure that your information will be read and better understood by your target audience.

In addition, color gives your business card printing pieces the chance of getting recognized and remembered even after your initial meeting.

And these are not just creations of an overactive mind of a graphic artist trying to sell you to the idea of using full color business cards for your marketing tools. Studies actually show that people in general are twice as likely to be attracted to colored materials rather than the regular black and white. In fact, research proves that those who use color in their materials, such as business cards, tend to portray a more professional, more prepared, and more enthusiastic identity than those who deliver monochromatic ones. Hence, color almost always can persuade a target reader to become a potential buyer.

Nevertheless, as with any printing projects, full color business card printing also needs proper application and restraint on your part when you decide to use color. As always, having too many is simply too much for your target audience to take in. In fact, too much color tends to annoy your target clients, as well as distract them from what is really important – your message. Always remember that color is a tool to help you convey your message to your target audience clearly and concisely; and in turn help them to better understand what you want to say to them.

So keep everything at a minimum. Don’t get excited and go overboard with the use of color in your business cards. Practicing simplicity in your full color business cards can often lead to a more successful project than anything done with over zealous designs and layouts.

Commercial Lithographic Printing

Commercial printing of artwork on a smooth surface is known as lithography. It is widely used to print text on paper or any other material. The long, intricate process of lithography involves using an entire print block to come in contact with the sheet of paper, which gets the required image on the former with the help of a chemical process. 

Lithography is also known as the planographic print process, since the block of the print used in the process is flat.  The expert draws the desired image on the surface of the block with the help of an oil-based medium and an acid emulsified with gum arabic. This in turn creates a layer of salt around the image. The process known as etching results in this salt layer being absorbed.

Using turpentine, the drawing material is now removed, leaving behind the salt layer which holds the traces of the original design. When you have to print, wet the stone with water and apply ink on the surface. Pass this combination of paper and stone through the press, which transfers the ink onto the paper and results in beautiful, clear printouts.

Over the years, many improvements have been done to this basic lithographic process to attain a higher level of commercial proficiency. In the US, various industries have been established which involve lithographic printing of things like letterheads, labels and other high-demand stationery items.

People in the printing business consider the lithographic printing process an excellent method for printing text and illustrations. With the application of this innovative process you can get over 1,000,000 impressions at a time of short and medium lengths. Besides printing newspapers and books, firms in the printing business can use lithographic printing for general commercial printing, quick printing and printing of business forms and legal documents.

Coming Up With Catchy Advertising Slogans

I want to get this started off on the right foot, so there are no confusions or hurt feelings.  I am a big fan of creativity.  I think it’s so…unique.  If you have that creative energy and use it, I tip my hat to you, for you make the world a better place to shuffle around in.  Disclaimer finished, let’s get going.

Did you go to college?  Did you major in advertising?  Hahaha, really!?  Did you party a lot?  I bet you did.  Did you enter school with the intention of majoring in advertising?  I bet you didn’t.  Oh you did?  I bet you partied a lot in high school.

My point here isn’t that advertising isn’t a serious career that only a select few people can do well, because I think it is.  But, that’s the problem, only a select few people can do it well.  With that said, advertising is one of the most majored in fields in universities and the general field of advertising has come to permeate nearly every facet of our daily lives.  This tells me that a lot of these graduates are getting hired to do what they studied.  Which is funny to me, because advertising seems to be a major that everyone can at least pass.  But, once they have the diploma they’re qualified.  Or are they? 

I found an automated advertising slogan machine online.  It generates advertising slogans for whichever word you enter into the text box.  I have to say I think that it did a pretty good job.  But, can it do as good as actual studied experts in the field of advertising.  To compare I found a few slogans that were ranked as some of the best slogans in the years 2000 – 2003.  Take a look and see if you can tell which slogans an educated advertiser that makes an excellent living off his/her razor sharp wit conceived and which one was made by the automatic generator.

•Lipsmackin' Thirstquenchin' Acetastin' Motivatin' Goodbuzzin' Cooltalkin' Highwalkin' Fastlivin' Evergivin' Coolfizzin' Perpendicular.

•Reach out and touch someone

•I Wish I Were a Fuscia Weiner.

•Don't be vague.
Ask for Haig

•I Saw Strategy and I Thought of You.

•We try harder

•It's Just For Me And My Range.

•You'll wonder where the yellow went when you brush your teeth with Pepsodent

•Puts the Pickles in America


To be fair I want to reiterate that the actual corporate financed and okay’d slogans were chosen among a group recognized as the best of their respective years; whereas the auto-generated slogans were simply the first to pop out of the machine.  Again, I’m not bashing the profession or the professionals, but somehow I feel confident saying that a majority of the advertisers out there took on their most ambitious and creatively convincing efforts in their job interviews.

Benefits Of The Business Cards

Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. New contacts occur everyday and with a little initiative, the person may be able to close a sale or be referred to someone who may need it.

There are many ways that a person can attract customers to one’s business. Some do this by launching a marketing campaign in the form of an ad in the paper or on a billboard. Some don’t use marketing at all and just flourish through word of mouth.

On a more personal level if that person travels around, the best thing to carry and give out is a business card.

Business cards are used by people in big and small time business. It reflects who the person is. It gives people an idea of what the person is capable of doing in the event that the service one offers is needed in the future.

Such instruments are easy and light to carry along. It saves a lot of time and trouble for the other person to jot down one’s contact details.

Making a business card is easy. One can do this at home and just print it in the computer. Should the person decide to have it done by a small printing firm, the individual should be sure that the spelling and the design is correct. This will make it easy for people to get hold of the services one can do.

Business cards should always have some important details such as the name and contact number where the person can be reached and the company that one works for. If the person is self-employed, this can also work to get more customers for the business.

Since most people who get business cards simply put it in the drawer with the others, one should be imaginative in letting people recall it.

A few good examples are giving it in the form of a magnet that can be placed in the fridge. Should that person drink coffee in the office, one can have a coaster made that people will surely notice. Since computers are a necessity in the workplace, a mouse pad will also be a good idea to give away.

There is also another way of making oneself noticed by other people. That is carrying the business cards of other people and giving it to those who need it. When this happens and the person asks how the card went to that person, the individual will be remembered and one’s services will surely be called upon in the future by these two potential customers.

Businesses survive due to a regular customers and having new clients. This will bring additional revenue for the company and allows the company to flourish. By using the resources one has such as the use of business cards, this will happen.

These small hard pieces of paper are things that one can give out at anytime. Be it in a convention or some other function related to work or in parties and other social gatherings that will really help increase customer traffic. Small things do come in small packages and bringing this handy thing around can really help the person a lot.

Branding - do you know who you are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?

Your brand is the core of your marketing, the central theme around your products and services.

Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.

For people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what you’re about and your uniqueness.

Once you're sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier to do your marketing when you have it clear in your mind what it is you’re selling in the first place.

When you're creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.
Here are five useful tips to help you find your brand:

Your Brand Tip 1
Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, not facts?

Your Brand Tip 2
Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

Your Brand Tip 3
Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

Your Brand Tip 4
 What is it you do that makes you stand out from the crowd? If you don't think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else's, its not enough to be just the same as others but better.

Your Brand Tip 5
What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.

Branding – the myths and the realities

Branding is easier said than done. Advertising gurus the world over are still mulling over what exactly defines branding. Why does one brand score over others and why does one fail to generate customer confidence despite everything going supposedly right for it?

Is it the logo?

Is it the color?

Is it the design of your ads, your brochures, the packaging of your products/services, the look of your corporate office, etc?

Or is it the promise that a particular product or service conveys – the promise of quality, authenticity and credibility?

Hmm…….actually it is a combination of all this. But primarily, it is the 4th point which matters most – the promise! Why is it that some products or companies are able to build up high brand recall and brand loyalty in the minds of their customers?

Whereas for some others, no amount of big budget advertising and marketing expenditure can help register their product as a brand people may keep coming back to?

Quality + Marketing = Winner

It really depends on two vital things – one, the quality of your product/service and two, the promotional and marketing mix you develop to reach out to your customers.

First and foremost, if you have a good quality product with great performance, coupled with warranties and the right kind of value for money, you have the arms required to win the war. That’s step one.

Now for the ammunition, that is the promotional mix that will position it as a brand that assures reliability. It is not enough to have a slick-looking logo, a trendy color combination, a visually appealing packaging and some hip ads splashed all over the TV channels, newspapers and the internet to win over the customer.

You must first know, what exactly is required to build up brand equity for your product. As an internet guru explains, a brand is like the cherry on top of an ice-cream pie where it conveys the brand’s promise. In fact, how you brand your corporate identity goes a long way in establishing your product/service in customer conscience.

While the ice-cream scoops stand for your products and services, the apples represent your corporate environment and crust in the pie is actually your systems and how effectively they work and respond to customers.

How does a brand convey its promise?

That’s actually quite an interesting way to look at branding. This promise of the brand is conveyed through quite a few factors:

•    the product’s reputation (the company’s own reputation also goes a long way here),
•    its experience (particularly if the product has been in the market for some time – a perfect material for viral marketing),
•    the product’s name – a catchy, easy to remember name helps
•    its logo – though innocuous looking, a logo is a stamp of authority
•    its positioning in the market and accordingly its pricing
•    news and reviews about it – the web 2.0 world is all about sharing notes, information and experiences through social networking sites and what is written about has become vitally important
•    advertising – a good tag line or slogan can race into public memory
•    marketing collateral – depends upon your product/service and what media suits it best such as flyers, sales letters, direct mailers, and so on)

Developing a promotional mix depends on the character or features of the product/service.  For instance for some products/services may just need a direct marketing campaign and not TVCs or print ads at all, such as home-based businesses.

Or some such as debt management services may bank on a well done corporate video production to create a brand presence in business fairs.

Watch out for my next article in which I discuss the vital ingredients needed for preparing an effective media mix, particularly in the context of interactive advertising.

Boot Camp Short, Sharp Shock

The term ‘boot camp’ can have a multitude of meanings, though through them all there remains a common theme – hard work, and no talking back! Perhaps most frequently associated with the military, the phrase has been adopted by a variety of other organisations seeking to imbue their efforts with the same no-nonsense mentality, and as the popularity of boot camp type programs increases, it seems that a touch of discipline is what many of us need.

The question of whether societal expectations have undergone a gross unleashing is not a new one, and it is a fairly well established tradition that any generation will lament the habits and preferences of the one that follows. It is arguably only in recent years, however, that criticisms of the current generation’s excesses have trickled down from above and younger people find themselves questioning their own choices. While debates rage on regarding our apparent unwillingness to assume responsibility for our actions, an increasing number of people are taking drastic action to change their lives for good by engaging in boot camps of various kinds.

While one of the most notorious types of boot camp must remain the one to which parents send their errant teens, a huge number of these discipline driven programs are specifically designed for consenting adults who find themselves unable to deal with particular problems alone. ‘Fat camps’, for instance, are available for overweight people who have been unsuccessful in losing weight with solitary dieting. Employing the strict routines and rigorously filled timetables formerly associated with the military, these camps help those who may have been unable to help themselves.

But do these kinds of programs really work? Some would argue that while immediate effects are certainly seen, the achievement of more long-term results requires something more. It could even be argued that rather than bypassing our ‘blame-someone-else’ culture, these boot camps perpetuate this mindset by using what might be described as bully tactics to forcibly change the subject’s lifestyle. And while behavioral therapy can be effective, can what was learned in the strict environment of boot camp really be translated into every day life?

Most experts agree that boot camps are not a long-term solution, but rather a stepping-stone toward more permanent change. Providing a short, sharp shock, they deal out a quick reality check that can lead a person to seek out a more enduring plan for change. Boot camps are perhaps not the answer, but they are a good place to start looking for it.

Booming Commercial Printing Business

Printing jobs if done correctly can be very rewarding but can entail a great deal of working hours and a great deal of knowledge and skill. Commercial printing is the industry that produces hundred of billions of print materials that are integral and important part of the daily activities of a business. When you need high quantity and quality color printing, perhaps turning to commercial printing is a good idea. With the continuous demands of printers for high quality, distinctive outputs, not to mention the never ending rise of color printing technologies, commercial color printing has become a flourishing business today. 

Some say that commercial printing has put the fun back in their businesses. It allows for endless possibilities when it comes to design, product and printing processes. Nevertheless, commercial printing has brought a lot of challenges. But these challenges can be easily avoided with proper knowledge and information about commercial printing.

As a printer, avoiding these problems can be done by considering the following tips. First off, know what your customers really want. Make sure that you understand what they expect from their materials. Keep in mind that oftentimes customers have unrealistic expectations for their commercial printing projects. Ensure that the quality that they want matches the amount they are willing to pay. Question your customers about their expectations before the project begins to prevent unnecessary hitch. 

Second, have proofreaders available always. Printers say that mistakes on commercial printing jobs often happen because customers don’t check their materials carefully before signing them off. When you have proofreaders at hand, you can prevent these problems and win the confidence of your customers. 

Lastly, discrepancies in file formats often happen when customers supply text and graphics on disk. To avoid this problem you can create information sheets for your customers to fill out before submitting the disk for printing.

On the other hand, if you are a customer make sure that before you submit your material for printing that you have talked with the commercial printing company and have come with an agreement with them. Make sure that they understand what you want and constantly talk with them throughout the course of the print job.

The online marketplace is a good place to search for commercial printing companies. Make sure though that you familiarize yourself with the services they offer as well as their prices before you avail of any service. When you have done this you will feel more confident in the company that you choose.

Advertising Internet Online Opportunities To Explore

The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling.  Website usability, press releases, online media buys, podcasts, mobile marketing and more - there's an entire world of internet advertising opportunities to explore.  We specialize in internet marketing strategy, online advertising, web marketing and conversion.  Learn about the latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, branding marketing and interactive media.  We believe more and more online advertisers are turning to performance-based advertising to fulfill their Internet marketing objectives.  Marketing on the internet requires that one be found using keyword searches or some form of online advertising. 

  Providing services for web site design, hosting, online shopping, databases, flash, streaming video, web site maintenance, search engine optimization, local internet advertising, and more.  We specialize in internet marketing strategy, online advertising, web marketing and conversion.  You want an internet advertising company to be aware of your business and the competitive nature of your market place whilst advertising online.  The online advertising market is competitive enough to find a similar deal elsewhere for your internet advertiusing solutions.

  The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling.  Provider of online radio station services, e-mail, Internet advertising, business directory search, e-commerce services and Internet community services.  Learn about the latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, branding marketing and interactive media.  Investigate the cost of your online internet advertising with the ready-reckoner, below.

  Cost per click internet advertising comes in various forms online such as advertising with sponsored links, recommended links etc.  casino gambling internet online uk Internet online result sea advertising gambling internet.  Planning an effective Internet/online advertising strategy with an online advertising firm with professional experience will render the best results for any online business.

  Website usability, press releases, online media buys, podcasts, mobile marketing and more - there's an entire world of internet advertising opportunities to explore.  Paypopup.com is a four year old online advertising network which consists thousands of specialized websites in providing unique target internet traffic.  Marketing on the internet requires that one be found using keyword searches or some form of online advertising.  NON-COMPLIANCE The FTC periodically joins with other law enforcement agencies to monitor the Internet for  potentially false or deceptive online advertising claims.

  This foray into online internet advertising is an experiment, not my life work.  We believe more and more online advertisers are turning to performance-based advertising to fulfill their Internet marketing objectives.  Well, they all fall under the gamut of online internet advertising.  Bargain for the internet advertising promotion or find other forms of advertising online for your website.  This makes the Internet rather unique, because in most other mediums, advertising cannot be tracked like it is online. 

Advertising Ideas To Get Your Mind Bubbling

Advertising Ideas To Get Your Mind Bubbling

There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established.  One of them is that budgets do not allow for all ideas to be implemented.  Another is that advertising is necessary. 

A quick look over these two statements will result in a belief that they are contradictory factors of a business if they are both true.  That is unfortunately a misconception held by many new business owners.  As we all know the majority of new business to not make it past their second year in business. 

One of the factors that can assist in the difficulties of establishing a new, small business is the belief that important money to sustain the business cannot be spent on advertising. 

The allocation of money to advertising usually has a very low priority in a small businesses budget.  This is a mistake, advertising is necessary, but there are a number of ways that it can be done in a cost effective manner.

First on a businesses list should be the largest yellow pages ad they are able to afford.  Although the phone book is an old form of advertising with the importance that the internet is taking on, this is still one of the first things potential clients do when looking for a business or product.

Other print advertising ideas can be done with newspaper advertising.  Local papers can get your geographic region narrowed in on.  This is especially important given that the majority of small business clients come from a 3 to 5 mile radius.  Also, papers can be good because they frequently have specialized advertising sections, which will be read by just the people you want. 

Local business groups also create special advertising sections that can be a great advertising idea and cost effective too.

Other ideas might look into specialized magazine advertising, using vehicle graphics and using the billing and other mailing necessities you have to further promote upcoming events and specials.  There are a lot of ways out there that offer advertising idea possibilities, but the one thing that must be adhered to is that you must do something.

Extreme Benefits Extraction For E-Authors

Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.

Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track.

In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product.

Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer.

I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn't answer certain basic questions I put to them, such as:

"How many chapters are there in your book?"

"How many pages does your book have?"

"How many illustrations?"

"How many words?"

"What's the ISBN?"

The answer was always something along the lines of, "Ahm ... I guess I could look it up ..."

Oooh!

These are the kind of "technical details" that are handled in a publishing house by "other people" - but of course, in web publishing they need to be known EXACTLY by the author, because these things comprise the "technical specifications" of the product and a prospective purchaser might well enquire or need to know up front before they make their buying decision.

But that's just an example and in a way, it is the tip of the iceberg.

What became very apparent was that the author in question had missed out on the first step of ANY marketing analysis.

This important step, which is the core topic of this article, is ESSENTIAL to be able to write any form of advertising copy, to target the correct audiences with the correct approach and to market the product, full stop.

This first step is called "the benefits extraction".


*** How To Do The Benefits Extraction ***

You need a printed out copy of your book or course, PLENTY of empty pieces of paper, a big pot of coffee and then, you take off your author's hat and instead, you put on your marketing hat and go through the text, ONE PARAGRAPH AT A TIME, and "extract" ALL the benefits that could possibly accrue for the reader/user/learner AND all they come into contact with *if they follow the advice and procedures outlined* exactly.

There is a HUGE range of potential benefits that can and will be found in this process, and even before we get into the text and content itself, there's also benefits such as:

Good sized print - easy to read for older people, avoid headaches!

Good use of white space - easy on the eye, relaxing reading

Well structured - information flow is logical, and thus easy to understand and learn

Fully indexed - things are easy to find, you can quickly get to what you need to know.

Helpful diagrams and illustrations - pictures say more than a thousand words ...

... and so on.

Once you get into the content, you will notice that sometimes, a single sentence or paragraph hides a MAJOR benefit, such as:

"The SINGLE little known SECRET to all your marketing problems!" (Page 23)

Take your time and keep backing up and asking yourself over and over again, "What BENEFITS will the reader/user get from this?"

Immediately, short term, long term?

Don't stop with things like,

"Reader will learn how to use the snarkometer ..."

That's not a benefit.

A benefit is what happens WHEN you use a snarkometer as its creator designed it to be used - so the benefit might be:

"Reader will be able to capture even well hidden, rare and elusive snarks."

From there, you can go on to further future benefits, such as:

"Reader will become famous and rich from his snark sales."

That's the point, after all!


*** Sorting Out Your Benefits ***

If you do this properly, you will find HUNDREDS of benefits, big and small, and for all sorts of different applications, situations and people, and from all sorts of different angles, in ANY decent ebook or ecourse.

You will have them all written down, as they come, with the referencing page numbers on your many sheets of paper.

Now it's time to sort them out.

Firstly, go through your list and find the MAJOR benefits that would make the best HEADLINES and major bonus lists.

As soon as you've got those, your advertising and marketing falls into place because now you know WHAT IT IS THAT YOU ARE SELLING!

"Deep down", of course you knew that all along but it's extraordinary how "deep down" this stuff often is and how hard one has to dig to get it out of the authors to bring it to the surface!

Pick out the top ten benefits and transfer them to a new sheet of paper.

Now, pick the next 20 or so which will become benefits in lists on pitch pages, or will be laid end-to-end in classifieds and sales letters.

Finally, take all the rest and sort them out in any way you want.

You might find that a particular market emerges that you hadn't thought about before with their OWN benefits list that is quite separate from the general main benefits, and where you can then market your product accordingly.

You might well find material amongst those benefits that you can use to write articles or engage in customer "education" - explain how and why these benefits arise in separate articles so they get to appreciate what you do and how VALUABLE your product really is.

You will find ideas, headlines, tag lines, and pure advertising GOLD COPY in this benefits extraction and analysis.

And once you are done, NOW you are ready to write REAL advertisements of all kinds - and you'll find that now you ACTUALLY KNOW what your product is from the marketer's standpoint, you'll also be able to SELL IT TO OTHERS.

Oh, and one more thing.

A benefits extraction is also possibly one of THE most motivational and exciting things any author or creator can do for THEMSELVES.

Yup, it's all true. It really is THAT good, and it REALLY has all those benefits!

It'll do the world for your self confidence AND for YOUR ability to start shouting about the amazing benefits of YOUR amazing product from the rooftops - and that in turn, leads to a whole lot more sales, more money in the bank, more joy and freedom and love all around!

So if you have not yet done your word-by-word extreme benefits extraction, go for it NOW.

Advertising Door Hanger Can Help New Business Down The Street

Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points.    Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers.  Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising.  We also will give you available advertising templates for ads, postcards, door hangers and flyers at no cost.    Door hanger advertising can help announce to everyone in your area that you're the .

  Years ago, I started collecting junk mail and advertising gimmicks: door hangers, table top tent cards from restaurants, all kinds of direct mail especially letters.  Thankfully, there are other methods of door-to-door advertising: leaving a flyer or door-hanger.  Co-operative advertising is a variety of diverse businesses targeting the same neighbourhood and sharing the advertising space on a door hanger.  mmLoadMenus(); Door hangers can be informative or advertising in nature.  It's basically a marketing material, where you hook the door hanger onto the door knob of a door advertising your product or service.  Think of the promotional possibilities that door hanger advertising can afford a local bar or restaurant.  The potential benefits of door hanger printing and door hanger advertising cannot be understated.  The memo board door hanger is a visible and creative advertising medium.  That's not hard to understand

 door hangers are just such a handy way to leave your advertising message.  How it works    Advertising messages are printed on door hangers, similar to the type used on "do not disturb" signs in hotels. 

  Related terms include jlm advertising, billboard advertising best cities, door hanger advertising, stainless steel back splash, and reagon outdoor advertising.  terms door hanger advertising, jlm advertising, reagon outdoor advertising, billboard advertising best cities, and stainless steel back splash.  Other realted phrases are jlm advertising, reagon outdoor advertising, stainless steel back splash, billboard advertising best cities, and door hanger advertising.

 Other related phrases are billboard advertising best cities, reagon outdoor advertising, door hanger advertising, jlm advertising, and stainless steel back splash.  Other related terms are jlm advertising, reagon outdoor advertising, door hanger advertising, stainless steel back splash, and billboard advertising best cities. 

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting.  There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth.

Some companies will provide typesetting, design, color separations (four-color process), color proofing and proofreading service, while other companies just provide the most basic color printing, folding and shipping.

There are brochure-printing companies that will do everything for you; all you need is a clear idea of your brochure’s requirements and whether it is business, promotional or another application, and the brochure company will take it from start to finish.  Brochure design can be a challenge, so you might consider working with the professional designer that many brochure-printing companies offer. Some companies even offer sales literature development assistance and strategic marketing plans. However if you do your own design, copy writing, typesetting and art placement, and use these services sparingly, you will save money. One thing to keep in mind if you choose to do so is that most basic brochure printing companies will warn you that they will not proof read your work, and that corrections cost extra.

If you simply start at the beginning with a step-by-step review of your needs, many companies will walk you through the features and benefits of their products and services. Because there is so much competition, many services (such as shipping) are offered at a discount or even free. Furthermore, most brochure printing companies will provide their own customer service representative who will work closely with you to make sure your job runs smoothly and efficiently through the entire process, from pre-press to final distribution.

You should investigate thoroughly each brochure printing company and the services they offer to make sure they meet your requirements.  A well-designed brochure can work wonders, and are well worth the effort.

A Guide to using T-Shirts for marketing

Promotional T-shirts have been a part of business promotion and marketing of brands for a long time.  Promotional T Shirts can be given to clients, to prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You do not need be a world famous brand to benefit from promotional T-shirts.  Even new busineses have used T Shirts to create awareness of their product, brand or business.
giving Promotional T Shirts to your employees is a great way for brand endorsement. You can design T Shirts with your company brand and marketing message for your employees and if you are hosting a conference, exibition or promotional event, make it mandatory for your employees to wear promotional T Shirts.  It is a very inexpensive method to make your staff stand out from the crowd and you present an orderly unity among your employees, the same way in which a uniform serves.
Some businessesthink  that it is too expensive to buy a t-shirt online but they are often incorrect. Purchasing t shirts online is a fast and easy process and the choice of online shops is very much better than you expect it to be with some allowing you to undertake the entire design process and payment online.
Corporate branding on T-Shirts can significantly improve the brand awareness of a business in a very short period of time and aside from the obvious marketing advantages branded T-Shirts and other clothing can enhance the perception of customers to your business.  Considering the relatively low cost of purchase and printing T shirts against the length of time a good quality T Shirt can last makes branded T shirts one of the most cost effective methods of marketing for many businesses.

It is widely believed that DTG tshirt printing is more environmentally than screen printing. DTG uses water-based inks to print directly onto clothing, this means that there are no excess inks used in the actual printing and the only waste that occurs is from the occasional print head cleaning – it’s worth noting that head cleaning does not involve any external materials only ink. Then as long as waste ink is disposed of correctly, printing tshirts using the DTG method should have virtually no environmenal impact. Screen printing however has excess inks from parts of the stencil not printed to the tshirt and when screens are cleaned these excess inks are usually washed down the drain.

3 Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

3 Things To Do Prior To Submitting Articles

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.